Most people follow celebrities for their achievements in entertainment, or sports. I follow certain celebrities for lessons on how to live life with depth and significance.Read More
Day One Media's News, Blog and other Good Happenings.
Articles to stir your mind and creativity.
So why do people love stories?
Stories connect with people emotionally. Nobody likes to be sold to but everyone loves a good story.Read More
In this fast, digital age, we rarely see handcrafted work in marketing. Text and image documents get passed around at light speed. At this frenetic pace, speed emerges as the big winner. We move tons of content in the name of mass communication. After all, content is king, right?Read More
Most of us business owners have some process for customer feedback. Often it is as simple as just asking our clients if they are pleased. But what is your process to record, track and respond to this feedback? Surveys continually show that 50% of customers will seek out other vendors due to a poor customer experience.Read More
I spent 3 months with Calgary Mayor Naheed Nenshi and his campaign team during the 2017 civic election. We worked on 8 video projects together, helping him share his vision and tell his story. Here's what I learned from the guy who won a World Mayor Prize.Read More
This story was a wild ride with numerous business lessons to be learned. Two extremely remarkable things occurred to me in this story. The first was that from the time that Levy met Jobs for the first time in 1994 and accepted the job, to when Pixar released A Bug's Life and subsequently Toy Story 2 in 1999, only FIVE years had passed. In five years, Pixar was already a world wide sensation. Think about this for a minute. How many of us, as owners of small businesses have even a fraction of this kind of vision for succeeding in mind for the next five years?Read More
I started the new year with a new 2016 Apple MacBook Pro Touchbar. I chose the 13” model, with the 3.3 Ghz Intel Core i7 and upgraded all the other options included 16GB RAM and a 512GB SSD. I wasn't able to upgrade the Intel Graphics Iris 550 card, which was disappointing. I’ve used it for two solid months and here is my impression. This won’t be about the detailed specs or any speed tests, as there’s plenty of others commenting on that. Instead, this is my experience as a small business owner.
This notebook is incredibly thin and light. It is truly a thing of beauty. But the most asked question is, "how useful is that touch bar?" The Macbook touchbar is a thin touch screen strip placed above the keyboard where the F-Keys were. It places context sensitive functions for the current app being used. For example when showing my work to clients at a café, they love the touch scrub bar that appears for videos. It's extremely responsive and works perfectly. In fact all my apps have some useful options that appear on the touch bar to make my work just a little easier. As I am typing this, words are appearing (completion suggestions) on the touch bar just like they do on my iPhone. The touchbar can be edited to include my favourite shortcuts as well, through the Finder app.
It certainly took some time to get use to this approach. The more I use the touch bar, the more it became something of real value: it's not just a shortcut from using the trackpad. Instead, it shows many useful actions culled from the busy desktop screen.
The keyboard is now lower profile and requires less effort but still has a solid click. The finger ID log in works quickly and is a nice feature, allowing up to 5 different fingerprints. The trackpad is much larger. The entire computer is thinner and lighter. The two thin speakers on each side of the keyboard sound really good.
Now the downside: the beloved magsafe port is gone, all to be replaced with 2 or 4 USB-C/Thunderbolt ports (depending on the model you choose). The only other port is the headphone jack. I have to carry a multi port adaptor with me at all times. The wings on the power brick for winding the the thin cable are also gone as is the extended power cable. That has been replaced entirely with a longer USB-C cable.
So ultimately how useful is this touch bar MacBook Pro? Is it a game changer? Yes and no. If you have the previous generation, I wouldn’t rush out to get this. The performance improvement on it is rather slight. However if your laptop is much older, this machine is going to be a delight. It is light, fast and performs beautifully. Some of my video colleagues are considering upgrading to a loaded previous generation MacBook Pro so they don’t have to fight with dongles. That is certainly a viable option. But like all things in the Mac universe, once initiated, plenty of others tend to jump on board. This is witnessed in the GoPro Hero 5 with a USB-C port. This article may lead you to believe USB-C is the one cable to rule them all. http://www.theverge.com/2015/6/2/8704551/usb-type-c-is-the-future. As apps develop specifically for the touch bar, more and more useful features will appear on it. And just like everything else we get use to, in time, I will likely say that it has become a part of my workflow and I would never go back.
Rebrand yourself in 3 easy steps.
In an economic downturn, it is more crucial than ever to stand out amongst the crowd. This is the season to take the time to rebrand yourself and get noticed. There are endless pages of mediocre profiles on LinkedIn, filled with people who are there because everyone else is. Taking these steps will make all the difference when someone is looking to hire.Read More
Thinking outside of the box involves an attitude of flexibility and can often bring better results than planned.Read More
To be creative requires thinking differently. That starts with "Try Different".Read More
While in Vancouver, I had a little time to brush up our photography skills. I ventured onto Cambie and Broadway which was packed with shoppers and traffic on a Monday night. I played with some long exposures of City Hall. How fun was that?!
This week we traveled to Vancouver, BC for one of our American clients to highlight their new medical technology in the operating room. We shot with 4 cameras covering every angle of this procedure. This required close cooperation with the surgeon and the surgical team in close confines. Overall, it was an exciting experience.
Thanks to DohertyBryant, we just shot an inspirational presentation by international speaker, author and athlete Martin Parnell. At 47, Martin Parnell wasn’t in running shape. Now only 10 years later, he’s completed an astonishing 250 marathons in one year, set four Guinness World Records and, in March of this year, returned from Kilimanjaro after running a marathon and three days later summiting the mountain is 21 hours. In 2010 Martin ran 250 marathons and raised $320,000 for the children’s charity Right To Play. He has now begun his “Quests for Kids” initiative, aiming to complete 10 quests in 5 years, raise $1m for Right To Play and change the lives of 20,000 of the world’s most disadvantaged children. He is author of “MARATHON QUEST”, published by Rocky mountain Books, which shows how, through determination and persistence, one person can affect change, one step at a time.
Now the rains have finally subsided, our rooftop patio is open. With lots of cushy chairs, and a great skyline view, this is a primo place to hang out. Drop by any weekday to enjoy it!
Our friends at Funnelbox have released the latest stats on video. These stats are pretty hard to ignore. Video is not a fad or just for fun anymore. Customers now expect it. It gives credibility to your business. Your competition is using it. If you aren't at least considering video, you are missing a huge piece of marketing advantage.
This month, we worked with our super-fit friends at Hypervibe again, producing more great exercise videos. Deb and Lindsay reminded us that life/work balance is so crucial. Despite how tirelessly we focus on our video projects, we all need exercise desperately. Here's to Hypervibe for keeping us in check. We are committed to staying creative and fit! No amount of success in business is worthwhile without our health to enjoy it. Congratulations to Deb Pelletier for the opening of her own fitness studio ReVibe on 16th Avenue!!
Day One Media is a member of the Calgary Professional Videographer's Association. The CPVA is a group of professionals engaged in producing top-notch video in Calgary. This month I led the discussion and demonstrated the power of using #slomo #slowmotion footage in our videos. As cameras become increasingly more powerful and sophisticated, we as professional not only keep up with technology but are exploring leading-edge techniques that benefit our customers. Slow motion footage has a beautiful ethereal quality that captures moments in time. It is like a striking photograph with motion embedded. Talk to us if this technique will benefit your product or services.
This great info graphic from Salesforce desk illustrates 10 powerful principles to love your customers. It reminds us they are our most valuable asset. We need to respect them, listen to them, trust them, and thank them. We have been adopting these principles and consciously improving our customer experience. We take our customers seriously using these ideas. I hope they will help your business too.
Solar Hero 2, a film Day One Media did shooting for, is a documentary raising awareness of the aboriginal housing crisis in Canada and exploring holistic solutions to it. The producers of the film visited Day One Media's office this week to tour our studio and view our extensive video production equipment for their next film about the impact of energy use. We are excited to contribute to indie filmmaking in Alberta! #indiefilms #solarhero2